Promoting one’s business can be done in many different ways, eg. by phone; through advertising; by direct mail; email by permission; via the internet; etc.
Advertising by way of adverts, seems to be the way that most people choose to promote their businesses. However, although it is one of the most popular ways of marketing one’s business it is not always the most cost-effective or most efficient way to do so.
Oftentimes, when people decide to advertise in a certain way, they just keep doing it repeatedly through the same medium without stopping to ponder upon whether it is giving them any positive results or not. You need to stop doing that – and instead you need to ensure whether the advertising is working as you want it to or not. If it is not working for you as you want it to – you need to stop right there in your tracks and look around for another avenue that seems more viable and focus your attention there instead. Unless you do that you may well waste your hard-earned money on a road that shows no returns.
Depending on the size of your business, you need to choose the best advertising
for that business. You should choose advertising that brings direct response to you. This makes it measurable and easy to see if it is worth your while or not.
Successful ‘direct response marketing’ is achieved almost always through its headline which strikes out and hits a reader’s attention in such a way that he/she follows through with reading the whole advertisement. This main body of the ad. should build up and speak well of the service or product you have on offer. Putting the company name in the headline would be a waste of prime space.
In ‘direct response advertising’ the main thing is that there needs to be an action that you recommend the reader takes in order for them to follow through with what you wish to achieve through the advertisement. They might be called up to click on a link and leave their name and address or place an order or something along those lines.
Advertising always almost gets noticed when it sits on the right side of the page, so that is where you should be placing it as well.
Also, one should not pre-book for a long run any advertising until and unless they are sure that it is working for them. Otherwise, a lot of advertising funds will go down the drain, so to speak. A mixture of various kinds of advertising might be more profitable for you instead.
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